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I'm Susie, let me share with you my journey into digital marketing
My Why
I’m 37, based in the UK, and blessed with an amazing family. For nearly two decades, I was immersed in the finance sector, climbing the corporate ladder, chasing promotions, and always striving for the next milestone. But then, everything shifted—I became a mum.
Suddenly, the corporate hustle lost its appeal. The endless cycle of deadlines and demands no longer aligned with what truly mattered. I wanted more. More time, more freedom, more control over my life.
I’ve always been the type to go the extra mile, to create memories, to celebrate the wins—mine and others’. There’s no better feeling than hearing, “I DID IT!” from someone I’ve helped. But while I loved my job, I didn’t love the limits it placed on my life.
I wanted to take charge of my own future. To live on my terms. To work because I want to, not because I have to.
So, I made a decision: to show up for myself, to believe in my potential, and to prove that yes—you can have your cake and eat it too. 🎂✨
How It Began
For months, I watched faceless accounts online, torn between skepticism and intrigue. Were they legit? Were they scams? I wasn’t sure—but I couldn’t shake the feeling that I wanted in.
I started researching digital marketing courses, weighing my options carefully. That’s when I found UBC.
Funny enough, I had messaged Helen—the mentor I resonated with the most—months before I actually made a move. I left her message on read for three months because deep down, I knew if I responded, I’d be all in. (And, let’s be honest, I still had to convince my partner, haha!)
But in June 2024, I finally made the jump. And I haven’t looked back.
"Action is the foundational key to all success."
- Pablo Picasso
Why Helen? Why UBC?
So, why did I choose UBC? And why did I trust Helen?
👉 Authenticity. Helen wasn’t pushy. She didn’t try to “sell” me—she simply shared her experience, answered my million questions, and gave me space to decide.
👉 A community that cares. The UBC team isn’t just about selling courses; they genuinely want people to succeed. They listen, innovate, and support their students in ways I hadn’t seen elsewhere.
👉 A top-tier course. With 30+ modules and resources in multiple languages, UBC isn’t just another digital marketing course—it’s one of the best. The weekly Q&A sessions, mentorship, and guest experts make all the difference.
As a woman, I wanted to feel valued—not like just another sale. With UBC, I felt heard, appreciated, and empowered to take control of my future.
How It Started
Like many, I jumped into my first account full speed ahead. I was eager, excited… and completely burnt out within weeks.
What did I learn?
💡 Learn first, grow second. Don't rush to build an audience while still figuring out the fundamentals. Go ALL IN on learning first.
💡 Stay in your lane. It’s easy to compare yourself to others, but you never know their full story. Focus on your journey.
💡 Mindset is everything. Success isn’t just about strategy—it’s about having a winner’s mindset and staying committed.
💡 Know your audience. There are over 2 billion active users on Instagram alone—but you don’t need everyone to follow you. You need the right people. (I cover this in my free guide!)
💡 Have a strategy. Random, sporadic efforts won’t get you far. A solid strategy keeps you on track toward your goals.
I refused to quit. I knew I could succeed—I just needed to refine my approach.
So, I stepped back, reassessed, and rebuilt. I took the time to master the core components of digital marketing. I even completed an accredited Digital Marketing course, which I passed in December 2024.
From that experience, I created a free guide to help others avoid the same mistakes I made.
2025 and beyond!
I’m all in. I’m showing up for myself and for the growing community I’m building.
I have a clear vision, a solid strategy, and a strong support system. And I’m not stopping here.
🎯 Short-term: Build consistent income alongside my corporate role.
🎯 Medium-term: Create the option to leave my 9-5 and focus on my business full-time. (I’m also working on launching a second business—exciting things ahead!)
🎯 Long-term: Scale multiple profitable businesses while living life exactly how I want.
Because at the end of the day, this isn’t just about money—it’s about freedom, fulfillment, and designing a life you love.
Are you ready to take the leap? Because if I can do it—so can you.
